Facebook is preparing to roll out a new feature that will identify user’s locations and will allow the ability of advertisers to more accurately target users geographic data.
What this means for Agent Based Simulation:
By integrating the data of some of the 400 million Facebook users, agent based models and simulations will be able to more accurately simulate the dynamics of the market.
Knowing what and where users react to advertising and promotions will allow companies to identify the trends of multiple markets, not only geographically but by age and status as well.
Agent based simulation and system dynamics are only as good as the information provided. The ability to tap into enormous user groups who have a record of willingly providing valuable information into likes and dislikes will prove incredibly valuable.